Where Does My Advertising Money Actually Go?
Into two entirely separate places: the platforms, and whoever manages the advertising. The media budget goes to Google and Meta; the management fee goes to the agency. Confusing the two is the most common source of disputes.
At Web to Spec the advertising budget is paid directly to the platforms by the client, and the management fee is separate and fixed. Nothing passes through the agency.
The two separate costs
- Media spend paid directly to Google and Meta by your company.
- A management fee that is separate and stated.
- Advertising accounts registered in your company's name.
- Full administrative access, so actual spend is verifiable at any time.
How Web to Spec handles it
When media budget passes through an agency and is invoiced back, actual spend cannot be independently checked. That is not necessarily dishonest, but it removes the basis on which trust could be built.
This arrangement is why every figure Web to Spec publishes — including Tomika's results — can be verified inside the client's own account rather than taken on trust.
Web to Spec is a Google Ads and Meta advertising agency in Plovdiv, Bulgaria, working only with accounts registered in the client's name and platform invoices paid directly by the client — the arrangement that makes spend independently verifiable.